Customer feedback is crucial for any business to develop and grow. The five methods that I use to analyze my customers’ satisfaction with the products and services are as follows:
- Post-service feedback call: As a leader, calling your recent customers to know about the products and services helps to build relationships. The verbal conversation is effective because it requires active participation. At the end of the call, sharing gratitude makes them feel valued.
- Field survey: Collecting data on the spot by conducting interviews with customers visiting the premises can provide unscripted and open-ended information. It can help to understand their problems and expectations and give more accurate results.
- Targeted polling with complimentary rewards: Online and offline polling can help to understand customers better. Polling can capture their thoughts and feelings. In return, they can receive points or gift cards. It will also give a sense that their opinions matter.
- In-house review: Employees can provide valuable insight into the needs and wants of the customers. It can influence their choices. An in-house follow-up with the employees can help you to identify non-verbal cues. In return, it will provide them with coupons.
- Social Media mentions: Mention is a new way of communicating with customers. You can conduct a campaign to expand your customer base. Similarly, a follow-up and polling on social media can provide necessary information about customer behavior and measure their satisfaction.
