LINKEDIN FOR BUSINESS
Do you want a professional base? You don’t know how social media can help? LinkedIn is definitely the answer to your problem. LinkedIn provides a platform for you to contact to various professional experts. But how to use LinkedIn for business is probably your next question. Don’t worry here are the few tips to use LinkedIn for your business.
- LinkedIn Company Profile:
An attractive LinkedIn company profile allows you to connect with people easily. The first thing that people see is your profile and after that your product comes into the picture.
- Mention important Links:
Provide link of your website and other networks in LinkedIn Profile. This represents how active you are.
- Update LinkedIn profile more often:
To grow more, one has to work smart. Updates ensures that you are engaged in your activities and committed to your work. This eventually encourages more people to connect with you.
- Content marketing:
Know what to write, how to write and how much to write is important. Your writings are the doorway to your opportunities. LinkedIn Provides a great way to market your literary works.
- Attractive visuals:
An image telling a story is much more attractive than a simple text. Thus, use visuals to attract more people. It’s all about what they see rather than what they read.
- Form a group:
With the help of LinkedIn, you can form your own group and connect with people. It allows you to be in touch with your target group.
- Participate in LinkedIn groups:
Apart from forming a group, participate in 3-4 relevant groups other than yours. Provide information when needed by others. This increases your presence in the business world.
- Express strategically:
People judge you by what you say. Be clear with your thought. Do not use this network like other social media. Rather use it to share important information and updates.
- Social selling:
This feature of LinkedIn allows you to build relationships with your prospective clients and sell your product.
- Targeted advertising on LinkedIn:
This is meant for promoting one’s product with the help of marketing tool of LinkedIn. understanding the marketing tool of LinkedIn provides great outcomes.
With the help of LinkedIn, you can very specifically. You can search company, individual, university, alumni, etc.
- Advanced search:
Advanced search allows you to add keyword to optimize your search on LinkedIn.
- Focus and minimize:
Focus on only important groups on LinkedIn. Limit the number of group connected by you. This will help you to focus on your business rather than unnecessary information.
- Market research:
LinkedIn allows you to post a poll and collect information from individuals. This is voluntary. But is a big help to know about the opinion of others and what they want.
- Talent search:
LinkedIn is a pool of diverse knowledge. With the help of LinkedIn, you can search for and hire candidates accordingly.
- Involve your employees:
Ask your employees to connect to your business profile. This not only informs the expertise of your business but also helps in ranking.
Request and invite your connections to write about your business on LinkedIn. This helps others to understand it better and builds credibility. Also write recommendations for others on LinkedIn.
- Outsource services:
You can outsource activities in which you do not have expertise. LinkedIn helps you to find potential vendors to do so.
- Answer questions:
Answer questions which one asks, provides links and use your experience to help others.
Have a purpose for which you are using LinkedIn. The problem arises when you do not have any purpose and thus, you are not able to establish in goal. It’s all vague.
- Online credibility:
Connecting your different accounts helps you to be visible. By this people believe that you are active and care for your clients which enhances your online credibility.
- Optimize LinkedIn profile SEO:
By adding the appropriate keywords to your linkedIn profile, you can optimize your profile. This helps when someone searches for that keyword. Thus, you become discoverable easily.
- Connect other accounts to LinkedIn:
Connect your other accounts like twitter to show that you are socially present. This increases your visibility. Connecting Facebook account is a must for LinkedIn. Syncing other accounts like google, yahoo helps in building contact list very fast.
- Look and look back:
One interesting tool of LinkedIn is that you can view who visited your profile. This look and look back trick can help you to break the ice and contact that person.
With the help of LinkedIn, you can communicate with a number of professionals via personal messages or groups. Your interaction with them will help you boost your business.
You can send email newsletter with the help of LinkedIn to the groups. In this way they can get instantly information about your recent updates.
- Niche network:
LinkedIn is not for masses; it is for well-educated professional people. Making the right connection is all you need.
- Contacting someone:
LinkedIn is an opportunity to connect with different experts. This contacts can go beyond your screen. Before contacting someone it is important to equip yourself with all the relevant information.
- Additional details:
Your business is more than your product. It represents your existence. Thus, provide a brief about activities and collaborations.
- Explore the toolkit:
LinkedIn has numbers of tools which can help in one or the other way. One can always look forward to this tools.
- On board professionals:
Connect with professionals and employees of your business to connect and ask them to write recommendations.
- Spot opportunities:
Contact only useful people on LinkedIn. Connect with those who can be useful today or in the future. In this way you can focus on getting more opportunities for your business.
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So these are few ways which can provide you edge in using LinkedIn for your personal and professional growth. if you have any ideas do comment and share with us. Take care.
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